{"id":893,"date":"2026-08-14T14:31:46","date_gmt":"2026-08-14T06:31:46","guid":{"rendered":"https:\/\/www.palmimage.com\/?page_id=893"},"modified":"2026-11-02T08:47:24","modified_gmt":"2026-11-02T00:47:24","slug":"a-frame-of-my-journey","status":"publish","type":"page","link":"https:\/\/www.palmimage.com\/index.php\/a-frame-of-my-journey\/","title":{"rendered":"A Frame of My Journey"},"content":{"rendered":"\n

The Story Behind the Palm Image Mark<\/h1>\n\n\n
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\"\"<\/figure>\n<\/div>\n\n\n

A logo is often designed to represent a brand.<\/p>\n\n\n\n

For me, the Palm Image mark represents something more personal \u2014 a small fragment of my photographic journey.<\/p>\n\n\n\n

The symbol is built around a simple square frame, with only part of a twin-lens reflex camera appearing within it. Two lenses emerge from the corner, deliberately leaving the rest of the camera unseen.<\/p>\n\n\n\n

The choice of the TLR is not accidental.<\/p>\n\n\n\n

My photographic journey began with film. Long before digital cameras and smartphones became part of everyday life, I learned to see through film, light, and the quiet discipline of waiting. Among the cameras I used during those early years were TLR cameras loaded with 120 film.<\/p>\n\n\n\n

The TLR therefore represents more than a piece of photographic equipment. It represents where I began.<\/p>\n\n\n\n

The square surrounding it is the frame \u2014 the boundary through which a photographer chooses to see the world. What lies inside the frame is captured; what lies outside remains unseen. Every photograph is, in some way, a decision about what to include, what to leave out, and where to place our attention.<\/p>\n\n\n\n

Perhaps that is also why only part of the camera is revealed.<\/p>\n\n\n\n

I have always believed that photography is not about showing everything. Sometimes, what is left outside the frame can be just as important as what is captured within it.<\/p>\n\n\n\n

Beneath the symbol sits PALM IMAGE.<\/p>\n\n\n\n

The name has been with me since the early days of my professional photography. \u201cPalm\u201d carries two meanings for me: the palm leaf, reflecting the Malaysian landscape and the place I come from, and the palm of the hand \u2014 a reminder that every image is ultimately created by human hands, eyes, choices, and emotions.<\/p>\n\n\n\n

Today, Palm Image is no longer a production company.<\/p>\n\n\n\n

There is no longer a need for \u201cProduction\u201d in the name.<\/p>\n\n\n\n

What remains is the image.<\/p>\n\n\n\n

And beneath it:<\/p>\n\n\n\n

The Eddie Chang Archive.<\/p>\n\n\n\n

These words reflect what Palm Image has become today \u2014 not simply a name for photographic work, but a place where years of photographs, memories, observations, people, cultures, and moments can continue to exist.<\/p>\n\n\n\n

Technology will continue to change. Cameras will evolve. Film has become digital, DSLRs have given way to mirrorless systems, and today almost everyone carries a capable camera in a phone.<\/p>\n\n\n\n

But the reason for photographing has remained much the same.<\/p>\n\n\n\n

To look.<\/p>\n\n\n\n

To notice.<\/p>\n\n\n\n

To remember.<\/p>\n\n\n\n

The Palm Image mark is therefore not designed to represent a particular camera, a particular era, or even a particular style of photography.<\/p>\n\n\n\n

It is a reminder of where I started, how I learned to see, and why I continue to photograph.<\/p>\n\n\n\n

A small frame.<\/p>\n\n\n\n

Two lenses.<\/p>\n\n\n\n

A lifetime of images beyond it.<\/p>\n\n\n\n

<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

The Story Behind the Palm Image Mark A logo is often designed to represent a brand. For me, the Palm … Continue ReadingA Frame of My Journey<\/span><\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-893","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.palmimage.com\/index.php\/wp-json\/wp\/v2\/pages\/893","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.palmimage.com\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.palmimage.com\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.palmimage.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.palmimage.com\/index.php\/wp-json\/wp\/v2\/comments?post=893"}],"version-history":[{"count":2,"href":"https:\/\/www.palmimage.com\/index.php\/wp-json\/wp\/v2\/pages\/893\/revisions"}],"predecessor-version":[{"id":973,"href":"https:\/\/www.palmimage.com\/index.php\/wp-json\/wp\/v2\/pages\/893\/revisions\/973"}],"wp:attachment":[{"href":"https:\/\/www.palmimage.com\/index.php\/wp-json\/wp\/v2\/media?parent=893"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}